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Hug an Anchor Campaign Makes TODAY!

By Jillian Eugenios, TODAY.com Contributor

The campaign has begun to find the most huggable anchor for National Hug a News Anchor Day, which will be held on April 4, 2012.

The residents of Arrow Senior Living Management communities in O’Fallon, Missouri have kicked off the festivities with a video featuring cardboard cut-outs of their favorite anchor. Not only can they be seen dancing with cut-outs of Matt Lauer, Ann Curry and Kathie Lee Gifford, there’s even a shot of someone trying to feed Matt Lauer peas.

You can watch the video here.